AUTHOR'S COURSE

Sales manager in media

Practical course of Valerii and Taisiia Garmash: owners of the media holding
«Make Sense», which includes media 6262 and 0372, hubs for journalists in Sloviansk and Chernivtsi, and the UMBA media academy

APPLY FOR A COURSE DETAILS

Sales manager

or sales manager is the one that all media organizations (and not only) are mostly looking for, but almost never find.
Sales managers are specialists that are sorely lacking in the media market. The advertising market is reviving, media are becoming an important bridge between businesses and initiatives.
The media can offer a lot, but there is always no one to do it...

The course duration is 2 months

We announce an open call quarterly

3 meetings

For a week

Format – online

With the possibility of offline graduation in the Hub for media professionals in Chernivtsi

2 trainings every week

4 hours each, from 14:00 to 18:00

Regular work with mentors

Experienced sales managers on planners and 1-1 consultations

5 study blocks

Which will illustrate the entire path of a sales manager — from the basic understanding of selling in the media to concluding contracts with clients

Sales manager in media

What we implement within the course

— a two-month course in which experts will reveal everything you need to know about media sales;— two-month daily support of mentors from the Make Sense management company, who will literally lead the newly created sales managers by the hand into the world of clients, scripts, concluding contracts;— five practical training blocks, within which trainers will reveal topics: what media sell and how, to whom to sell, how to sell, teach how to use sales tools;— studying the best and analyzing the worst practices within case studies, where participants will work with real cases that happened in practice;— a lot of networking, additional content, constant support and the opportunity to learn from experts who have long built a successful media business.

Thanks to the course you will:

become a real junior/middle level salesperson who is ready for today's challenges

you will go through an intensive training program, which was worked on by some of the best sales managers in Ukraine

you will be able to address any professional questions to experienced experts who will be your mentors for two months

you will work together with mentors to create your sales funnels and CRM systems

you will acquire professional skills that you will need not only in the future, but also here and now

Before the full-scale war, the Sales manager was one of the most sought-after professions in the media - nationally and regionally. And although the Covid-19 epidemic, which preceded the great war in Ukraine, significantly reduced the volume of the advertising market, sales in the media were still in considerable demand.
The recovery of the advertising market during the epidemic did not have time to end when a full-scale invasion of russia began in Ukraine. Businesses closed, relocated, gave everything to the needs of the army and the military, and, of course, the advertising market declined again. According to sociological research, in 2022 the advertising market will collapse by 81%. But a year later he started to recover again. According to the VRK study, in 2023 the advertising market grew by 77% compared to 2022 and almost reached the pre-war level.
The problem that this project solves is a significant shortage of qualified sales managers in Ukraine. We have no specialized training for this profession, no courses or mentoring to train young professionals. In addition, the profession of a sales manager requires some personal skills for successful contracts: how to work with customers, what tools are available, how and what to sell.

Sales managers

who came from other industries

Beginners in the profession

who are eager to learn

Anyone else in the editorial office

who plans to take over the advertising department

To participate in the course, we are asking not only sales managers, but also the CEO of the editorial office and sales managers. We need this to train the robot more effectively. Details of the treatment of the skin of the participants will be announced shortly.
«Make Sense» ensures a cost-free fate in the course for participants in combat operations in Ukraine’s war against russia.
10% of the total exchange rate will go towards the needs of the Donbass battalion, of which «Make Sense» is supported through volunteer and beneficial activities.

Participants10

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