Public Organization

Make Sense

our mission is to strengthen society through media, education, and civic engagement

ГО Має Сенс

«Make Sense» is a public organization that aims to strengthen society by using media, education, and civic engagement as tools to raise awareness, develop critical thinking, and encourage active participation in public life. We strive to ensure that everyone has the opportunity to influence changes in the community by being well-informed and educated.
Our mission: to support and develop a strong society ready to face the challenges of today.
Our vision: to create an informed, active, and responsible society where every individual has access to quality information, modern education, and the opportunity to actively influence the development of the community and the state.

Media

Today, our Media branch includes two independent websites operating in eastern and western Ukraine: the Sloviansk City Website 6262 and the Chernivtsi City Website 0372. We not only provide our audience with up-to-date news but also implement large-scale projects and actively work in the field of media literacy, debunking Russian narratives and disinformation.
The Sloviansk City Website 6262 was created in 2014, following the liberation of Sloviansk from occupation. We aimed to support the city as it was just beginning to recover from the war and the russian information onslaught.
Since then, we began to grow in the media field and build independent journalism in eastern Ukraine. Over the years, we have managed to implement many ambitious plans and become leaders in our niche. Most importantly, we have gathered around us those who care as deeply about the future of our Sloviansk as we do.

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After russia's full-scale invasion of our territory in 2022, we partially relocated to Chernivtsi and launched another independent media project there – the Chernivtsi City Website 0372.ua. Now, we are actively expanding our presence in Chernivtsi, covering events of interest to our readers, and engaging with the local community.
Our uniqueness lies in the fact that, despite the war and the challenges of today, we continue to develop local independent journalism and strive to stay as close as possible to our readers. Our media audience is located both in the east and west of Ukraine, allowing us to reach diverse target groups and unite Ukraine through shared media products. Our team has over 10 years of experience in the media field. Over these years, we have worked with various topics, formats, and projects, going beyond online media to create exciting collaborations with partners. In addition to the content on our websites and well-developed social media, we have built a podcast studio, offer high-quality video production, and have experience in conducting research, media literacy projects, as well as a wealth of fresh and relevant ideas.

Direction in Numbers

Over 1M

unique users visited our websites in the last 6 months of 2024

Over 150k

the total number of our social media followers

Over 20

unique projects we have implemented throughout our work

We are open and transparent in our activities

therefore, all information regarding our owners, authors, partners, and operating principles is available in our editorial policies.

This year, we underwent an evaluation by Reporters Without Borders and received high scores: 92.5 points for the Sloviansk City Website 6262 and 80 points for the Chernivtsi City Website 0372.
Additionally, our media outlets have passed all necessary checks and have been included in the online media registry of the National Council of Ukraine on Television and Radio Broadcasting.
This year, the Sloviansk City Website 6262 was featured on the interactive map of recommended media based on the results of an independent expert evaluation by the Institute of Mass Information (IMI) and Detector Media.
Materials where our journalists cover Russian disinformation have been regularly included in the newsletter of the Coordination Hub for Countering Disinformation by the National Democratic Institute.

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Our Partners

During our work, we have established partnerships not only with media and donor organizations but have also signed memorandums with two universities: Chernivtsi National University and Kharkiv National University of Economics named after Semen Kuznets. Our editorial office has also become a place for internships for future media professionals.
Among the partners who have already supported our activities are Internews, Chemonics International, IREX/Ukraine, Prague Civil Society Centre, National Democratic Institute, and others.

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Plans for the Future

In 2024-2026, the public organization «Make Sense» sets ambitious growth goals for its Media branch.
These goals include expanding content, attracting new audiences, developing formats, and improving interaction with our readers and followers. We also plan to enhance collaboration with partners at both national and international levels.

Academy

Ukrainian Media Business Academy

UMBA is a new platform for training, primarily aimed at media professionals, in non-media professions. In response to the changes currently taking place in the media industry, and understanding that processes will no longer be the same as they were before, we have launched courses designed to help make your business sustainable, profitable, and, most importantly, financially independent.
The Ukrainian Media Business Academy goes beyond the traditional understanding of media, demonstrating that it is not only a creative field but also a financially stable and sustainable business. The Academy occupies a unique niche in Ukraine's educational space, providing answers to the most pressing challenges of the media industry and filling critical gaps in professional training for non-media skills for media professionals.
We train grant managers, sales managers, communications managers, project managers, and others.
All these professions are currently in demand in the job market, and organizations are constantly searching for skilled professionals, who are in short supply in Ukraine.

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Accessibility and Simplicity

Our programs are accessible to everyone who seeks to develop in media. We speak in simple language and make learning understandable and engaging.

Practical Focus

Media professionals need real skills. Hands-on experience and practice are better than beautiful words and dozens of repetitive theoretical lectures.

Adaptability to Change

The Ukrainian media landscape is rapidly evolving, and we understand that today's media professionals face unique
challenges.

Individual Approach

We will assess your level of knowledge on a particular topic, listen to your needs and concerns, and offer individualized
solutions.

Innovations and Dynamism

Our courses meet contemporary challenges. We respond to changes in the media world by offering you the freshest knowledge and innovative approaches.

Networking

Our programs are not just about learning; they are also about building a network of human connections. Here, everyone can find a partner and mentor.

Direction in Numbers

Over $260k

won donor support among our students

Over 60

proposals and project applications were written during the course

11 members

completed the first course on grant management in media

Our Partners

Plans for the Future

To train up to 750 students over 3 years
● Expand learning opportunities:Over the course of three years, launch at least 5 courses for non-media professions in media.● Community support:Through UMBA, create a new community of non-media experts for support and experience sharing.● Offline events:Develop the Academy as a platform for discussing trends and challenges and hosting events on relevant topics.● Engaging international partners:Over the next three years, we plan to engage international donors, media from Europe and around the world, and foreign NGOs for collaboration and new opportunities.● Create a media market as a business:Over the next three years, train a sufficient number of media organizations so that they can diversify their revenue and become business entities independent of donor support.

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Hub

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The hubs were created to provide journalists and media professionals with a suitable place to work and access to professional equipment for producing quality materials. The hubs offer space for communication among journalists and the creation of a community where necessary support can be obtained. However, the role and functions of the hubs in Sloviansk and Chernivtsi differ. In Sloviansk, the hub focuses on war correspondents who cover the events of the war and can quickly reach the front lines. In Chernivtsi, the hub operates as a coworking space where one can conduct work, record podcasts, and produce videos.
Our main goal has been to increase the volume of verified and truthful information in the media space and social networks, combat and refute misinformation, and thoroughly explain to people how to act in emergency situations, including during wartime.

The hubs have become a meeting place for national and international journalists. At the hub, we hold online and offline meetings with our colleagues from various cities in Ukraine, as well as with international partners. We provide the latest news from Eastern Ukraine, work together against russian propaganda and disinformation, and debunk russian misinformation.
Our uniqueness lies in the fact that our hubs are located both in the east and west of Ukraine.
In Chernivtsi, a safe city, we develop roadmaps for journalists, including foreigners, to travel to frontline cities. We provide them with information about the situation near the front line and offer the opportunity to prepare materials at the hub in Sloviansk, thereby drawing more attention to the war in Ukraine, encouraging the writing of articles about the russian invasion, and countering the disinformation spread by the russian Federation.

In addition, in Chernivtsi and Sloviansk, our hubs are the only platforms of their kind, which ensures that we face no competition or similar offerings.

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Direction in Numbers

52 meetings

took place at the hubs in both offline and online formats with Ukrainian and international journalists.

18 journalists

and media managers visited the hubs in Sloviansk and Chernivtsi.

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To develop the hubs of the NGO «Make Sense» based on strategic planning, the following goals are planned to be achieved:
● Expansion of the hub network: Opening new hubs to improve access to resources and opportunities for journalists and media professionals in different regions.● Professional development of media professionals: Organization of trainings, courses, and workshops aimed at improving the qualifications of journalists, particularly in the context of modern media technologies.● Engaging international partners: Active collaboration with international organizations and media outlets to implement joint projects, networking, and exchange experiences.● Developing a base for the journalistic community: Forming a professional community that will work together on new projects and support initiatives in the media sphere.● Ensuring sustainable funding: Attracting grant and commercial resources, as well as developing fundraising for stable functioning of hubs.● Expanding opportunities for event organization: Creating specialized venues (event halls) for hosting conferences, trainings, and other events aimed at supporting the media community.● Psychological support: Implementing psychological support services for journalists, particularly in the context of working under crisis and stress conditions.
These directions will help «Make Sense» strengthen its position as a key platform for media development both within Ukraine and beyond.

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Plans for the Future

The goal of developing the hubs direction for the organization «Make Sense» in accordance with strategic planning:
● Expanding the network of hubs:Create infrastructure for a network of hubs across Ukraine and abroad to reach both national and international audiences.● Networking platform:Develop the hubs as key platforms for exchanging experiences and ideas between journalists and media professionals, engaging foreign experts and professionals.● Development of international projects:Facilitate the creation and implementation of international projects that support the integration of Ukrainian journalists into the global community and enhance work standards.● Increasing engagement and professional development:Organize training sessions and seminars for the professional growth of journalists and media professionals, providing them with access to current knowledge, technologies, and international experience.● Audience engagement and development of «Make Sense» social media:Increase activity and reach on social media (Instagram – 5,000 followers, Facebook – 10,000 followers) to spread information about the hubs and their projects.● Institutional development:Increase the staff and allocate sub-directions of work between national and international projects.● Support for the journalism community:Create a foundation for the development of the journalism community, where professionals can receive support, including psychological support, and access to a crisis center.● Event organization and space expansion:Develop the hubs as event spaces by creating event halls that facilitate conferences, seminars, and other events.● Financial Stability:Ensure financial sustainability through effective fundraising, securing commercial funding, and acquiring necessary equipment for the hubs.● Expansion of facilities and technical equipment:Expand the physical capabilities of the hubs by creating larger spaces with modern technical equipment that meets the needs of journalists and media professionals. These goals are aimed at establishing the hubs of «Make Sense» as leading centers for professional development, networking, and support for the journalism community, with both national and international significance.

Our Partners